Daily Newsletter

05 February 2024

Daily Newsletter

05 February 2024

Choice’s extended stay brand to expand presence in southwest US

Everhome Suites has announced six new ground-breakings in Texas and Arizona, acknowledging the region's potential to meet the demands of both business and leisure travellers.

Luke Martin February 02 2024

Choice Hotels International continues to dominate the extended stay sector with the ground-breaking of five Everhome Suites in Texas and one in Arizona, signalling sustained growth in the southwestern US.

Launched in 2020, Everhome Suites stands out as the industry's first new-construction midscale extended stay offering in almost a decade. These forthcoming properties, developed in collaboration with HighSide Companies, are strategically located in key markets.

Driving forces behind expansion

The thriving economy, diverse business landscape, favourable climate and increasing traveller influx make the southwest US region an attractive market for extended stay accommodation.

Choice Hotels acknowledges the region's potential to meet the demands of both business and leisure travellers seeking extended stay options.

Strategic partnership fuelling growth

Collaborating with HighSide Companies, Choice Hotels is making strides in its development efforts. HighSide, with eight ongoing projects and plans for more Everhome Suites across the US by 2024, highlights the success of the partnership.

Justin Roberts, CEO of HighSide Companies, expressed confidence in the Everhome Suites brand in a statement:

"Choice has been a great partner, and we are big believers in the Everhome Suites brand. We are looking forward to adding these new properties in strategic markets to our expanding portfolio."

Choice’s announcement follows the ground-breaking of a new extended-stay hotel, Everhome Suites Cheyenne, in Wyoming in December 2023.

Property highlights

  • Amarillo: 114 rooms, opens Q1 (the first quarter) 2025.
  • Bastrop: 114 rooms, near Austin, opens Q1 2025.
  • Brownsville: 122 rooms, opens Q1 2025.
  • El Paso: 122 rooms, near El Paso Airport and Fort Bliss, opens Q1 2025.
  • Waco: 122 rooms, opens December 2024.
  • Yuma: 122 rooms, opens Q1 2025.

Modern amenities

The Everhome Suites brand focuses on providing a comfortable and customisable extended stay experience. Featuring apartment-style rooms with working and relaxation areas, the properties offer fully equipped kitchens, spa-style bathrooms, free Wi-Fi and pet-friendly options.

Guests can also enjoy the Choice Privileges rewards programme, accumulating points for eligible charges during their stay.

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