Choice Hotels International has announced the debut of Everhome Suites on the East Coast of the US with the opening of a new property in Newnan, Georgia.
The new Everhome Suites sits alongside WoodSpring Suites on a single property, creating the first-ever side-by-side location for two of Choice Hotels' extended stay brands.
Strategic co-location allows the two hotels, both owned by the Turnstone Group, to cater to the diverse needs of the Newnan market, which includes guests visiting the City of Hope Cancer Center and those traveling to the nearby city of Atlanta.
“We purposefully designed the brand with input from our biggest WoodSpring owners and developers to drive high performance," said Matt McElhare, vice-president for extended stay brands at Choice Hotels, in a statement.
"Now, our developers are recognising the complementary opportunity, pairing Everhome and WoodSpring on a shared site, which enables them to appeal to a wide range of extended stay guests. Everhome Newnan is our first of six shared site projects planned across the country."
Capitalising on the extended stay boom
The extended-stay hotel sector is currently experiencing a surge in demand, with supply trailing demand by a factor of two. Choice Hotels anticipates strong guest interest in Everhome Suites from segments including:
- Discretionary leisure travellers
- Travelling healthcare workers and hospital patients
- IT and skilled workers seeking upscale accommodation
WoodSpring Suites, meanwhile, will continue to cater to blue-collar business travellers such as construction crews.
Amenities and details
The newly opened Everhome Suites in Newnan, GA offers 115 rooms across four floors.
The Everhome Suites brand offers spacious suites featuring amenities specifically chosen for long-term guests. These include fully equipped kitchens, spa-style bathrooms and customisable living areas with movable workstations, ample closet space and additional storage options.
Properties also offer modern and inviting public spaces, 24/7 fitness centres, guest laundry facilities, complimentary Wi-Fi and self-service marketplaces.
Supporting franchisee success
Since its inception in 1941, Choice Hotels has prioritised franchisee success with a franchise-first approach and an industry-leading retention rate.
The company equips franchisees with a suite of cutting-edge cloud-based solutions, including the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system. The tools empower franchisees to effectively manage rates, distribution channels and inventory.
Choice University, the most awarded learning programme in the US hospitality industry, provides franchisees with ongoing training and development resources.
