In a strategic move to enhance guest services, Choice Hotels International, Inc. has announced a collaboration with GrubHub, a leading online food ordering and delivery platform.
The new partnership between Choice Hotels and Grubhub is bringing food ordering and delivery services to guests at 500 participating Choice Hotels properties.
Guests staying at select midscale and extended stay Choice hotel brands, including Everhome Suites, Clarion Pointe, Comfort Inn, Mainstay Suites and Sleep Inn properties, will now have access to Grubhub's extensive network of 365,000 restaurants and convenience options.
Two months of Grubhub+ membership included
To order, guests will be able to access a branded ordering and delivery experience within the Grubhub app while on the hotel's property and are able to receive one free month of Grubhub+, Grubhub's loyalty program that provides diners access to unlimited $0 delivery on orders of $12+.
Julie Purser, vice-president of loyalty strategy and membership rewards at Choice Hotels, expressed the company's commitment to enhancing member benefits.
She stated: "We are always looking to expand opportunities for Choice Privileges members, and we strive to focus on benefits that will add additional value for our members.
Offering $0 delivery fees with Grubhub enriches the guest experience at these participating hotels as it provides logistical and financial ease to guests seeking food delivery."
Recent initiatives to revitalise the loyalty programme
This initiative to enhance Choice Privileges member benefits follows several recent efforts to reinvigorate the loyalty programme.
Earlier in 2023, Choice introduced two co-branded credit cards, the Choice Privileges Select Mastercard and the Choice Privileges Mastercard, providing travellers with more opportunities to earn Choice Privileges points during their stays at participating Choice Hotels and on everyday spending.
Choice Hotels also successfully integrated the Radisson Rewards Americas loyalty programme into the Choice Privileges programme in July 2023.
This integration expanded member benefits and allowed 60 million Choice Privileges members to earn and redeem points at more than 7,000 Choice-branded hotels across various brands.
New benefits also include complimentary breakfast for members with Diamond status at specific Radisson hotels and a wide range of options for earning and redeeming points at luxurious hotels, resorts and entertainment experiences.
