Cloudbeds, a hospitality management software platform, has entered a strategic partnership with Cendyn to help hoteliers boost revenue. 

Cendyn is a global hospitality cloud-based technology that provides integrated hotel technology and services. 

As part of their strategic alliance, the partners will combine Cloudbeds' property management system (PMS) with Cendyn's customer relationship management (CRM) and digital marketing platform (DMP). 

The integration will streamline operational efficiency for hotels by focusing on tasks such as cross-channel connectivity, digital advertising management, and campaign monitoring.  

Cendyn chief product officer Chris Egan said: "By harnessing Cendyn's robust marketing automation capabilities alongside Cloudbeds PMS, hoteliers can automate and optimise marketing campaigns while consolidating guest data. 

“This comprehensive approach enables precise audience segmentation, personalised content creation, and campaign scheduling tailored to guest behaviour and preferences.” 

The integration of Cendyn and Cloudbeds will also allow hoteliers to combine guest data from various touchpoints, which will help facilitate personalised marketing efforts.  

Hoteliers can customise campaigns to enhance the guest experience and drive direct bookings leveraging the centralised digital ads platform. 

The partners expect the improved experience to increase revenue. 

In addition, the combined capabilities of Cendyn and Cloudbeds' PMS will provide hoteliers with actionable insights into guest behaviour, booking patterns as well as campaign and revenue performances. 

Cloudbeds Partnerships VP Sebastien Leitner said: "Our collaboration with Cendyn marks an important milestone for us. By enhancing our leading PMS solution with Cendyn CRM and digital marketing functionality, we look forward to enabling hoteliers to elevate guest experiences and achieve even greater revenue growth."