Daily Newsletter

14 August 2023

Daily Newsletter

14 August 2023

Device invented to save hotel water consumption

Tourists can use up to eight times more water per person than is used by local populations.

Claire Jenns August 14 2023

As utility prices have risen drastically and sustainability becomes ever more crucial, hotels are looking for ways to reduce their water consumption.

The Sustainable Hospitality Alliance has found that a hotel can use an average of 1,500 litres per guest room per day. This can vastly exceed the usage of local populations in water-scarce destinations.

To combat this, Nigel Bamford, a builder from Brighton, has invented the Waterblade, a nozzle that modifies and controls tap flow into a paper-thin sheet. This reportedly achieves a 50% water waste reduction in hand basins.

An early industry adopter of the nozzle is the Premier Inn hotel chain brand, owned by hospitality group Whitbread.

Bamford commented: “Waterblade takes a trickle of water and boosts its washing and rinsing performance, saving water and significant amounts of energy from heating less water.

“By rolling out the device in particularly water-stressed parts of countries where new developments are limited by the capacity of the existing water supply, reducing demand in this way facilitates new developments to proceed and be connected to water supply networks.”

Water consumption is a recurrent target for global hotel sustainability goals. Marriott International’s 2023 Sustainability Report highlighted its goal to reduce water consumption by 15% across its operations.  

India-based ITC Mughal was the first hotel in the world to be awarded a Zero Water certification, as it meets water requirements for its properties by collecting rainfall.

AI-driven technologies are disrupting the travel and tourism sector

With AI, making travel arrangements become easier as it offers automated and customized services. Generative AI can analyze extensive customer data, such as travel history and preferences, to generate personalized recommendations for destinations, activities, and itineraries. AI is a clear opportunity for the travel industry, but companies need to figure out how to use it in a targeted and strategic way rather than taking a scattergun approach. Therefore, travel companies must blend digital innovation with a personalized communication strategy to optimize customer satisfaction.

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