Easyway, a generative AI technology provider for the hospitality industry, has unveiled a fully automated guest communication platform.

This platform combines GPT-4, the model that drives ChatGPT's generative AI programme, with Easyway's proprietary AI solution to create a 24/7 concierge service for hotels.

This new platform is designed to ease the workload of hotel staff while fostering business growth.

Easyway co-founder and CEO Roy Friedman said: “For the vast majority of guests, a personalised approach is integral for a satisfying hotel experience, with research indicating that guests would even opt for hotels over short-term rentals if their personal needs were met.”

Easyway’s AI agent communicates with guests via messaging apps such as iMessage and WhatsApp or as chat widgets on hotel websites.

Besides providing quick responses in the guest’s preferred language, the platform offers personalised recommendations and manages queries in real-time – right from requests for late check-outs to providing dining suggestions.

Additionally, Easyway offers data-driven insights to help hotels predict guest behaviour and optimise staffing and resources.

Easyway currently has 400 clients in more than 30 countries.

Following a successful pre-launch phase that is claimed to have transformed customer engagement at dozens of hotels, the virtual concierge will be available worldwide and offer two-way instant translation in over 100 languages, ensuring seamless communication between hotels and guests.

It can be used for a variety of purposes, such as communicating dietary restrictions, requesting cleaning times for specific rooms, reporting issues and bookings.

Easyway’s partnerships in the hospitality industry include Banyan Tree, Intercontinental, Fairmont, Penta Hotels, Van Der Valk, Sofitel, Hilton Hotels and Criterion Hospitality.