Daily Newsletter

13 December 2023

Daily Newsletter

13 December 2023

EDITION deepens footprint in Japan after its debut in 2020                       

For The TOKYO EDITION, Ginza, Japanese architect Kengo Kuma blended traditions of Japanese culture with avant-garde spirit of EDITION.

December 13 2023

EDITION has expanded its footprint in Japan after foraying three years ago, with the latest launch of a new luxury hotel in the heart of Tokyo's Ginza district.

Known as The Tokyo EDITION, Ginza, the hotel’s design blends Japanese cultural traditions with the avant-garde spirit of EDITION, a brand co-created by hotelier Ian Schrager and Marriott International.

The project marks another collaboration between the brand and renowned Japanese architect Kengo Kuma.

EDITION forayed into Japan with The Tokyo EDITION, Toranomon.

The TOKYO EDITION, Ginza is a 14-storey boutique hotel with 86 rooms and suites and claims to provide a luxury experience to guests in one of Tokyo's popular destinations.

The hotel features a Japanese-tinged modern brasserie on the 14th floor called Sophie at EDITION and several bar concepts, including what is claimed to be the country’s only punch-focused cocktail bar and Ginza’s first natural wine bar.

The lobby serves as a social hub, featuring a signature EDITION venue, Lobby Bar, and an eye-catching sculptural staircase cast from white metal.

Its Roof fuels social gatherings with servings of champagnes, rare orange wines and fizzy cocktails.

This hotel is open for preview with room rates starting from Y120,000 ($824.32) per night, excluding tax and fees.

Kuma said: “Ginza is a district where the cutting edge of the world and traditional Japanese culture are interwoven.

“It’s an area where various city functions overlap and are woven together.

“Inspired by the concept of ‘weaving’, we have designed The Tokyo EDITION, Ginza in this human-scale and walkable city as a new landmark weaving Ginza together and connecting it to the world.”

Analyzing the key trends in luxury travel

In 2022, luxury travel took on a new perspective, prioritizing experiences over material possessions. Travelers sought personalized and customized journeys, while also embracing sustainability and responsible travel practices. With the increasing number of people working remotely and enjoying greater flexibility in their schedules, there has been a noticeable surge in bleisure travel.

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