Ennismore has announced a strategic partnership with Our Habitas, taking on the management and expansion of the hospitality brand known for its global resorts.
Our Habitas, which was founded by entrepreneur Oliver Ripley in 2016, is set to join Ennismore's portfolio of entrepreneurial and founder-built brands, with a mission to foster human connection and empower communities through its hospitality ventures.
Currently, Our Habitas operates ten resorts in diverse locations across four continents, including Tulum, Mexico; AlUla, Saudi Arabia; Atacama, Chile; and the Kalahari Desert in Namibia.
With several projects already in the pipeline, the brand is poised for significant growth within Saudi Arabia and plans to extend its reach into Asia.
Our Habitas is redefining modern luxury by offering destinations for a community of travellers who seek connection, inspiration, and a sustainable future.
Each property is rooted in its pillars of music, wellness, art, adventure, food, learning, and giving back, all while maintaining harmony with the surrounding natural environment.
The partnership with Ennismore will unlock additional global growth opportunities for Our Habitas and leverage Ennismore's operational expertise in the hospitality lifestyle sector.
Moreover, Our Habitas will gain access to Accor's global platforms through this collaboration.
Despite the new partnership, Our Habitas founder Oliver Ripley will continue to guide the creative direction of the brand and contribute to its global expansion.
Over the years, Our Habitas has garnered support from significant global investors, including PIF, Starwood Capital, and industry figures such as Barry Sternlicht, Maurice Salem, and Travis Kalanick, who have backed the brand's vision to transform the hospitality industry.
Our Habitas co-founder and CEO Oliver Ripley and chairman Maurice Salem said: “We are excited to partner with Ennismore as we enter the next phase of our growth and our mission to continue to disrupt the hospitality industry. Ennismore’s entrepreneurial approach, global footprint, combined with their extensive operational expertise make them the ideal partner for Our Habitas to continue its trajectory as a global leader in experiential hospitality.”
Ennismore founder and co-CEO Sharan Pasricha and co-CEO Gaurav Bhushan said: “Lifestyle brands are rooted in the vision of their founder, and we are delighted to welcome Our Habitas, a globally renowned founder-built brand, to Ennismore. We look forward to working with Oliver Ripley to take this incredible, unique, and innovative brand he has built over the last ten years to exciting new destinations and markets, as well as provide our operational expertise and oversight. Our Habitas is rooted in creativity and purpose that will stand the test of time, and we look forward to cementing its reputation as an iconic global brand.”
