Hospitality company ESS Group has entered a strategic partnership with Atomize Revenue Management System (RMS). 

This collaboration aims to enable ESS Group’s properties to maintain competitiveness and accurate pricing. 

ESS Group's revenue management practices will be enhanced by using Atomize's real-time pricing technology. 

This partnership intends to allow ESS Group to respond more effectively to market demand and improve overall operational efficiency.  

ESS Group CCO Anna-Carin Rasmusson said: “We are excited to embark on this journey with a high-tech and forward-leaning company like Atomize, a company that aligns with our passion for innovation and excellence.” 

The collaboration also includes launching a technology innovation programme to redefine revenue management, tailored for destination resorts. 

The companies noted that the initiative will draw on Atomize RMS’s expertise in data science and ESS Group's proficiency in creating guest experiences 

Atomize RMS CEO Alexander Edström said: “Our collaboration with ESS Group marks a significant milestone for us and underscores our dedication to propelling the hospitality industry forward through this unique and innovative partnership.  

“I feel confident this partnership will bring transformative results for both ESS Group, as well as for the wider hospitality sector.” 

Atomize RMS offers an AI-driven dynamic pricing solution for hotels in more than 50 countries. 

ESS Group includes a portfolio of resorts across 15 destinations.  

Last August, Atomize announced its seamless integration and certification with Cloudbeds. 

This partnership enables properties using Cloudbeds to access Atomize’s price automation technology for real-time price optimisation.