Hotel Bambinee, a new child-centred hotel brand, has been launched in the US to redefine the hospitality landscape by catering specifically to young families.

The brand was founded by Rachel Meng Rachel Meng, who holds an MBA from EHL Hospitality Business School.

Meng identified a gap in the market for a hotel brand that prioritises the needs of modern families.

With an emphasis on inclusivity, the brand targets a diverse clientele, from traditional families to single parents and business travellers with children.

Meng, having visited 44 countries, identified a lack of hotel options that truly cater to the dynamics of young families.

Hotel Bambinee brand is her response to this void, offering an elevated lifestyle experience with amenities and services designed for both parents and children.

It will comprise a café to offer kid-friendly meals, as well as a small bar to serve beer, wine and mocktails for the adults.

Meng said: “The brand reflects the busy, wonderful, complex and ever-changing world of families. Hotel Bambinee invites guests to embark easily and rest peacefully. We’re celebrating and empowering families.”

The Hotel Bambinee brand will feature well-designed indoor spaces as well as guest rooms that ‘spark creativity, togetherness and calm’.

The potential for Hotel Bambinee's concept is claimed to be vast, with opportunities for collaboration with hoteliers, commercial developers, investors, and hotel management companies.

Furthermore, Meng has also created Club Bambinee, an initiative to utilise underused spaces in existing hotels.

“We see the opportunity to build from the ground up or repurpose a portion of the space or floors within existing hotels, to capture the demand from this growing yet underserved demographic,” Meng added.

The brand plans to donate a portion of its proceeds to children's hospitals and organisations.