The Global Hotel Alliance (GHA) has announced a groundbreaking partnership with Plum Guide, the leading curator of vacation rentals worldwide.

The collaboration expands GHA's loyalty programme, GHA DISCOVERY, to encompass unique vacation homes for the first time.

GHA DISCOVERY members can now enjoy the benefits of staying in Plum Guide's curated collection of more than 38,000 homes in 700 destinations across 29 countries. The [properties range from seaside villas to urban lofts, offering guests a personalised experience.

The partnership is a win-win for both companies. GHA DISCOVERY members gain access to a wider range of accommodation options and the opportunity to earn DISCOVERY Dollars (D$) and tier credits on their stays. D$ can be redeemed like cash at any of GHA's 800+ hotels, resorts and palaces.

Plum Guide expands its reach by tapping into GHA's extensive network of 26 million members.

“Our partnership with Plum Guide signals our dedication to creating partnerships that enrich our loyalty programme offering, by giving customers more choice when they travel and more ways to earn D$ that they can use to enjoy more stays across 800 hotels, said GHA CEO Chris Hartley in a statement. 

“We want D$ to become a valuable travel currency that is easy to earn and redeem, and encourages our customers to explore our growing network. This partnership with Plum Guide achieves all of those goals.”

Plum Guide's founder and CEO Doron Meyassed echoed this sentiment, stating:

“We are excited to be the first platform of unique vacation rentals to link up with the GHA DISCOVERY loyalty programme. […] Together, we provide travellers [with] a diverse range of high-quality accommodation options in various destinations, catering to different preferences and travel styles.”

GHA DISCOVERY members can easily search for Plum Guide rentals on the ghadiscovery.com website under the vacation homes category. They will then be directed to the Plum Guide website to complete their reservation. This seamless booking process ensures a smooth and enjoyable travel experience for members.

By joining forces, GHA and Plum Guide are creating a new standard in the travel industry, offering travellers a wider range of high-quality accommodation options with the added benefit of loyalty rewards.