The Northern Ireland Hotels Federation (NIHF) has revealed a burgeoning wave of investment in hotel development along the province's north coast, primarily fuelled by the thriving golf market.
Multiple construction projects are underway, while others are in the planning stages. Established hotels are also expanding, preparing for the anticipated return of the Open Championship in 2025.
Not too long ago, tourism officials were expressing concerns regarding the inadequate supply of hotels in the borough. The Causeway Coast and Glens Borough Council had specifically highlighted a shortage of 4 and 5-star accommodation.
However, there is now a notable surge in developers' interest in the region.
Janice Gault, chief executive of the NI Hotels Federation, acknowledged the pent-up demand following the Open in 2019, which was hindered by the pandemic. Gault expressed optimism that the region can now capitalise on this demand.
Luxury hotel and spa emerges on Royal Portrush Golf Club's fairway
Construction has commenced on a £16.5m luxury hotel and spa overlooking the fourth fairway at the Royal Portrush Golf Club. The project is the brainchild of two American businessmen, who, after playing golf in the area in 2019, recognised an opportunity and acquired the site.
Originally intended as a family home, the site will now become a 35-bedroom 5-star hotel and is expected to open to the public in 2024. The primary market for this establishment will be US visitors, who have long sought high-quality accommodation in the area.
Established hotels expand to meet rising demand
Alongside new developments, established hotels on the coast are also expanding and undergoing extensive refurbishments.
The Marine Hotel Ballycastle has witnessed a significant increase in demand for overnight stays in recent years. Their response has been to increase their number of bedrooms from 28 to 51, with further expansion plans in the pipeline.
According to Claire Hunter, the hotel's director, the change in visitor behaviour has been notable. Previously, visitors would pass through for a brief stopover, but now more are choosing to linger and contribute to the local economy.
Events such as the Open, the Ould Lammas Fair, the Super Cup NI and the Game of Thrones phenomenon are cited as factors encouraging longer stays on the north coast.
Interest in the area has been building since 2017, with numerous projects in various planning stages.
The economic impact of hotels, including job creation and support for local businesses, is now a driving force behind the increased investment in the region, as highlighted by Janice Gault of the NIHF.
