Hard Rock International and Pointe Vista Holding have announced plans to develop a new hotel and residences at Lake Texoma on the Texas-Oklahoma border in the US.
The plan involves the construction of the Hard Rock Hotel at Lake Texoma, as well as The Residences at Hard Rock Hotel Lake Texoma.
Construction work related to the Hard Rock Hotel and Residences, which is located within the Pointe Vista development, is expected to begin in March this year.
The hotel and residences will join a 2,700-acre resort community, with more than 19 miles of shoreline and a variety of attractions such as a golf course, waterpark, entertainment centre, an amphitheatre, and casino.
This development is expected to generate over 9,000 jobs.
Scheduled to open in the second quarter of 2026, the Hard Rock Hotel and Residences will be the sole resort in the region catering to North Texas and the State of Oklahoma with various amenities, the company noted.
The Hard Rock Hotel at Lake Texoma will feature the brand's guitar at the entrance and will have 189 rooms, including 25 suites and 168 residence rentals.
The property will also include an 18,000ft² conference centre and an event lawn, ideal for hosting weddings, social gatherings, and corporate events.
The property will also feature amenities such as a Rock Spa, an 11-acre Caribbean Bay water area with white sand beaches, islands, and cabanas, Body Rock Fitness, Hard Rock Roxity Kids Club, along with a rooftop bar, and various dining options.
Hard Rock International Global Hotel Development head and senior vice president Todd Hricko said: “We are excited to expand our award-winning hotel portfolio and bring our unique brand of hospitality and entertainment to Lake Texoma and Pointe Vista development.
“We are especially thankful to Oklahoma Governor Kevin Stitt for his support of our new Hard Rock development in Pointe Vista."
Last month, Hard Rock International and the Tejon Indian Tribe commenced the construction of a hotel and casino on Tejon Tribal land in California, US.
