Hilton and McLaren Racing have announced a multi-year extension to their partnership with Hilton Hotels & Resorts. Hilton will continue as the Global Hotel Partner of the McLaren Formula 1 team. This extension will mark the 20th anniversary of the partnership in 2025, making Hilton McLaren Racing’s longest-standing current partner. Hilton has been the team's “home-away-from-home” since 2005.
Exclusive access and experiences
Through the partnership, McLaren fans gain access to unique content and experiences. Hilton Honors members can also get unprecedented access to the McLaren Formula 1 team. In 2023, this included hosting Hilton’s "Stay on the Grid" at its trackside hotels in Las Vegas and Silverstone, providing exhilarating and surprise experiences for guests and racegoers.
In 2024 Hilton and McLaren are preparing to create even more exclusive access and content across the racing calendar, including the signature “Join the Team” experience. This experience puts one lucky Hilton Honors member and their guest in team kit and embeds them in the garage for a race weekend.
Continued branding and support
The “Hilton. For the Stay.” branding will continue to be featured on the McLaren MCL38, team kit and driver overalls of McLaren Formula 1 drivers Lando Norris and Oscar Piastri.
Matt Dennington, executive director, partnerships and accelerator, McLaren Racing, expressed his excitement about extending the long-standing partnership and highlighted Hilton’s reputation for providing world-class experiences.
“Hilton is renowned for providing world-class experiences for its guests, and we are fortunate enough to call Hilton home as the team travels around the world.”
Hilton's chief marketing officer Mark Weinstein emphasised the pride in being where McLaren Racing stays and the honour of delivering the best of the Hilton stay experience to the McLaren Formula 1 team.
“F1 is a sport always on the go – so we’re proud to be where McLaren Racing stays. Our team members are honoured to deliver the best of the Hilton stay experience to the McLaren Formula 1 team, and along the way to create some truly incredible experiences and content for Papaya fans and our Hilton Honors members around the world".
