Hilton has announced a partnership with payment and rewards platform Bilt Rewards for its loyalty programme, Hilton Honors.

Bilt Rewards members can now transfer their points directly into Hilton Honors Points at a 1:1 ratio – one Bilt Rewards point will transfer into one Hilton Honors point.

Until 8 June 2024, members who enrol in Hilton Honors and transfer at least 1,000 Bilt points will earn an additional 1,000 Hilton Honors bonus points towards future hotel stays.

The Bilt Rewards loyalty programme is free to join. The company recently worked on real-time reward availability for all Hyatt and IHG hotels.

Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, an exclusive member discount and free standard Wi-Fi. Members can also exclusively receive contactless technology and a digital room key through the Hilton Honors app.

Hilton senior vice-president and global head of loyalty and customer engagement Jenn Chick commented: “Hilton Honors members are always looking for more ways to earn points, and our relationship with Bilt Rewards provides a new pathway for members to turn one of their largest monthly expenses into their next stay.”

GlobalData’s Travel and Tourism analysis finds that adjusting the value of loyalty points and rewards can ensure greater cash flow for hotels.