The Confederation of North, Central America and Caribbean Association Football (Concacaf) has named global hospitality leader Hilton as the official hotel partner for the 2024 Concacaf Champions Cup and 2024 Concacaf W Gold Cup.

Fans will be able to attend Hilton-sponsored watch parties, enjoy the Hilton Fan Zone at Concacaf matches and indulge in exclusive Hilton Honors Experiences.

With access to Hilton’s portfolio of 22 world-class brands, Hilton Honors members can earn points on their stays to redeem for future experiences at Concacaf matches.

With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a digital key and check out using their smartphone.

Concacaf CCO Heidi Pellerano commented: “Hilton’s hospitality will ensure our supporters enjoy unforgettable moments, whether at the games, through Hilton-sponsored activities or by staying at their properties.”

The winner of the Concacaf Champions Cup in June 2024 will secure a place in the FIFA Club World Cup in 2025, another major sporting event that hoteliers will be eyeing for lucrative partnerships.

Hilton vice-president of Americas marketing Gino Abbate stated: "As we embark on this partnership with Concacaf, we look forward to welcoming football fans to Hilton properties across the Americas region, including the Caribbean and Latin America.”

Hilton recently extended its 20-year partnership with McLaren Racing, continuing as the global hotel partner of the McLaren Formula 1 team.