Hilton boosts luxury portfolio with boutique hotels via SLH partnership

Ranging from rustic retreats to beachfront villas, SLH hotels offer a distinct travel experience for Hilton's guests.

Luke Martin July 10 2024

Hilton has expanded its luxury offerings with a strategic partnership with Small Luxury Hotels of the World (SLH), adding nearly 400 unique properties to its portfolio.

This collaboration broadens Hilton's appeal to high-end travellers seeking intimate experiences in sought-after locations.

Guests can now book stays at these boutique hotels through Hilton's direct booking channels, including Hilton.com and the Hilton Honors app. 

These properties complement Hilton's existing luxury brands like Waldorf Astoria and Conrad.

Ranging from rustic retreats to beachfront villas, SLH hotels offer a distinct travel experience for Hilton's guests.

Hilton Honors members will benefit significantly from this partnership. They can earn and redeem points for stays at SLH hotels, along with enjoying exclusive perks like free Wi-Fi and guaranteed member discounts. 

Gold and Diamond members receive additional benefits like room upgrades and complimentary breakfast.

“The hundreds of independently minded properties are highly complementary to our luxury portfolio and support Hilton’s ongoing efforts to expand and create distinct, localised travel experiences for our guests," said Chris Silcock, president, global brands and commercial services, Hilton, in a statement.

Beyond core membership benefits, Hilton Honors offers programme advantages like flexible Points & Money payment options, waived resort fees on all-point bookings, and the popular 5th Night Free benefit.

"This alliance expands the reach of our boutique hotels to Hilton's loyal and discerning clientele, transforming the global landscape for independently owned hotels in a remarkable way," said SLH Chairman Shaun Leleu, in a statement.

The partnership showcases several enticing SLH properties, offering a glimpse into the diverse experiences available through the partnership. From the Caribbean shores of Hermitage Bay to the Parisian-inspired Lanson Place Causeway Bay in Hong Kong, the choices cater to a range of travel styles and preferences.

The partnership appears mutually beneficial, with Hilton gaining a significant boost to its luxury offerings and SLH properties gaining access to a wider audience. 

Hilton Honors members are the clear winners, with a broader range of hotels to choose from and valuable programme benefits.

With 390 SLH properties already signed on and more expected to join, this partnership is poised to reshape the luxury travel landscape for Hilton guests.

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