In an effort to enhance the travel experience for small and medium-sized businesses (SMEs), Hilton has introduced two new digital initiatives. The innovations, set to launch by early 2024, are part of Hilton's ongoing commitment to transform the business travel experience.
The changes aim to streamline the process for millions of SMEs. Such businesses represent a significant portion of Hilton's business guests, making up around 85% of this customer base.
Hilton for business programme
Hilton for Business is a multifaceted programme specifically designed for SMEs. Currently in a testing phase with select customers, it is set for a global launch early in 2024.
Key features include:
- Portfolio-wide discounts: SMEs that enrol in Hilton for Business will gain access to discounted rates on Hilton.com and the Hilton Honors app, applicable across Hilton's global portfolio of 7,000 properties.
- Loyalty benefits: To recognise and reward loyalty, businesses will earn Hilton Honors Bonus Points for programme registration and travel milestones. Hilton Honors members will continue to accrue points each time they stay at Hilton properties.
- Rapid onboarding: Hilton for Business registration is designed for quick and hassle-free enrolment online, eliminating the need for complicated forms or processes.
- Programme management: The programme enables travellers to book at discounted rates easily, and each Hilton for Business account can be configured with various permissions across a designated team. Business owners can have full control or delegate responsibilities to team members using a straightforward and intuitive programme management system.
