The Holiday Inn brand has cemented its position as the most trusted name in US travel and hospitality, according to Morning Consult Intelligence data.
The recognition coincides with the brand's unveiling of a refreshed and modernised prototype for its Americas properties, aiming to redefine the guest experience for the future.
"Trust is invaluable," said Raul Ortiz, vice-president for global marketing and brand management for Holiday Inn, in a statement.
“It’s something that’s earned year after year. We are continuing to build a brand that everyone can enjoy and depend on, and this recognition serves as a testament to our ongoing efforts.”
Holiday Inn has a rich history of hospitality innovation. Its parent, International Hotels Group, claims it was the first hotel chain to span all 50 US states, pioneering hotel loyalty programmes and paving the way for IHG One Rewards. The chain also spearheaded the development of the centralised hotel reservation system Holidex.
The brand has now introduced a refreshed prototype for its Americas properties, with the first full-scale implementation set for early 2025. Key highlights include:
A blend of tradition and modernity: The iconic Holiday Inn sign remains a beacon of familiarity, complemented by a modern, inviting exterior design.
Elevated food and beverages (F&B): New, accessible F&B options cater to diverse guest preferences.
Counter service models, blended restaurant and bar spaces, an elevated breakfast buffet and 24/7 open market convenience stores offer a range of dining and refreshment options.
A streamlined welcome experience: A cohesive public space integrates the front desk, order counter, bar and market into a central unit, fostering effortless guest interaction.
Modernised guest rooms: Redesigned rooms cater to both business and family travellers, offering dedicated work areas and comfort with tech-integrated headboards and bright, functional bathrooms.
Adaptable spaces: Versatile meeting and social gathering spaces coexist with dedicated eBars for work or socialising.
Timeless traditions: Recognising the brand's family-friendly heritage, the Kids Stay & Eat Free programme and signature swimming pools remain core offerings.
Complementing its physical transformation, Holiday Inn is introducing updated branding and marketing materials.
A sophisticated colour palette, bold headlines and dynamic imagery showcase the brand's history in a modern light.
With 1,200 open hotels and 252 in the pipeline across 76 countries, Holiday Inn's commitment to guest experience and innovation ensures it remains a beloved and trusted brand for generations to come.
