Daily Newsletter

09 August 2023

Daily Newsletter

09 August 2023

Hotel Equities and Maximum Hospitality enter strategic alliance

The integration of HE’s technology, operational systems and talent, will support hotels within Maximum’s portfolio in gaining operational efficiencies.

Archana Rani August 09 2023

HE’s business intelligence tools will offer data-driven insights and analytics to Maximum Hospitality. Credit: Hadrian via Shutterstock.com.

Atlanta-based hotel ownership, management and development firm Hotel Equities (HE) has formed a strategic partnership with Maximum Hospitality, a hotel operator, developer and investor, to improve management of latter’s hotel portfolio.

This alliance will see HE, which has a portfolio of about 300 hotels and resorts in the US and Canada, provide management and operational resources for the hotel portfolio of Maximum Hospitality.

Furthermore, this partnership will bring together the resources and expertise of both the firms to improve operations, and financial performance across the Maximum portfolio.

Hotel Equities president and CEO Brad Rahinsky said: "We are thrilled to join forces with Maximum Hospitality and take on the management of their outstanding hotels.

"This alliance affirms our commitment to partnering with likeminded individuals and organisations who believe success is fueled by taking care of our people. This alliance affirms our commitment to partnering with likeminded individuals and organisations who believe success is fueled by taking care of our people. By combining our expertise and Maximum’s trusted brand of hospitality we are excited about our future growth together.”

Laying emphasis on hiring and retention of employees, the partnership is expected to benefit Maximum from HE's talent acquisition, training and career development platform.

The associates of Maximum Hospitality will stand to benefit from HE's programmes which include a daily pay option, sabbatical programme, HE Marketplace, and peer management training plans for professional progress.

The integration of HE’s technology, operational systems, and talent will support hotels within Maximum’s portfolio in gaining operational efficiencies, enhancing personalised guest experiences, and improving revenue opportunities.

HE's business intelligence tools will offer data-driven insights and analytics to Maximum, which will in turn help in taking informed decisions in real time.

Maximum Hospitality president Dan McEwan said: "This strategic alliance with Hotel Equities will empower our portfolio of hotels to reach new heights of operational efficiency and excellence.

"We are confident that Hotel Equities’ proven track record and unwavering commitment to guest satisfaction will ensure continued success for our properties."

Demand for upscale and luxurious products has been rising steadily in the travel and tourism sector

The theme of premiumization, and the upscale and luxury markets, now have the opportunity to thrive in an industry that has had to rapidly change to meet new changes in traveler demands. The increased need for privacy, a greater focus on health and wellbeing, a desire to tick off ‘bucket list’ experiences, unintentional saving of money, the tendency to take longer trips, the focus on eco-tourism, and an increase in millionaires means the theme of premiumization will continue to grow in importance. The travel industry will experience a surge in demand for higher-end and customized offerings as experiential consumption keeps growing. For many, ‘premium’ means a variety of things. However, it refers to first-rate service, extreme comfort, and one-of-a-kind experiences in travel and tourism. Premiumization is closely linked to luxury travel. While premiumization attracts only a small number of global travelers, it is important for companies as it is a valuable revenue stream that is unlikely to be impacted by external factors like economic downturns. Personalization is key in premium offerings, the shift from focusing solely on premium products to an emphasis on delivering exclusive and personalized offerings is apparent. Therefore, smart destinations can help to create hyper-personalized services and products. Leveraging the Internet of Things, destinations can curate offerings based on gathering real-time data on guest preferences and behaviors. This enables the industry to transcend typical offerings and remain competitive.

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