Germany-based HR Group has expanded its European presence with the acquisition of 34 hotels, including two projects, from Centro Holding and Centro Hotel Management.

Financial terms of the deal, which integrates more than 2,800 rooms into HR Group’s operational management, remained undisclosed.

It includes 18 affiliated hotel companies across Germany, Austria, and the Netherlands, alongside the management platform in Hamburg. 

The Centro hotels are positioned in the midscale segment and operate under various brands, including Centro Hotels, NinetyNine, FourSide, Boutique, and NYCE.

HR Group CEO and owner Ruslan Husry says: “I would like to thank Rahman Neiro, CEO of Centro Hotel Group, for the trust and cooperation throughout the entire business process. I am excited to continue managing these lifestyle hotels.

“As the largest multi-brand hotel operator in Europe, we will leverage our operational expertise and cutting-edge digitalisation to perfectly position these hotels in the market.”

Centro Hotel Group CEO Rahman Neiro said: “I am very pleased that the HR Group has seen the same potential in our concepts and properties as we have, and these will now have the deserved growth potential due to their integration into HR Group’s extensive network.

“The transition will be overseen by my sister, Homeira Amiri.”

All workers of the acquired hotels and the Hamburg headquarters will be retained. 

The Hamburg team will operate as an independent business unit within HR Group. 

Leading the integration and management of the Centro portfolio is Eric Buitenhuis, who rejoins HR Group as managing director after previously serving with the company from 2006 to 2021.

With the latest acquisition, HR Group’s portfolio now encompasses almost 200 hotels in Europe, managed through ownership, lease, or management agreements.