In a move to strengthen its European presence and expand its lifestyle portfolio, Hyatt Hotels Corporation has announced the acquisition of the me and all hotels brand from German hospitality group Lindner Hotels AG.
The acquisition builds upon a successful collaboration initiated in 2022, which integrated most Lindner properties and me and all hotels into the World of Hyatt loyalty programme.
Targeted growth for upscale segment
Hyatt aims to leverage me and all hotels' brand recognition and conversion-friendly development model to fuel growth in the desirable upscale lifestyle segment.
The brand currently operates six hotels in central German cities, with a pipeline including new builds and conversions in key destinations such as Berlin, Hamburg, Leipzig and Stuttgart.
Hyatt also revealed additional development deals in negotiation for locations outside Germany.
"The Lindner team has built an incredible brand with me and all hotels, and we believe the brand has great potential for expansion across Europe and other global markets,” said Felicity Black-Roberts, senior vice-president of development for EAME [Europe, Africa and the Middle East], Hyatt.
“Our collaboration with Lindner was a significant step forward for our distribution in the EAME region, expanding our brand footprint and offering many new locations to our 46 million World of Hyatt members."
Appealing to modern travellers
me and all hotels caters to modern travellers seeking a vibrant and social experience.
Its central locations, stylish design and focus on technology create a perfect blend of comfort and productivity.
The hotels feature co-working spaces alongside lively public areas, while local partnerships with restaurants, artists and startups inject a dose of local flavour and unique experiences.
Unlocking global potential
“We are thrilled to deepen our successful collaboration and shift into high-growth gear for me and all hotels, backed by Hyatt’s global distribution engine,” said Arno Schwalie, Lindner's chief executive officer.
“The combination of the successful work we have done to launch and position the brand in Germany, its vibrant pipeline, and the potential for growth as part of Hyatt makes us confident that what has become a beloved lifestyle brand in Germany will soon shine on the global stage.”
The acquisition of me and all hotels marks a strategic move for Hyatt, solidifying its position in the European upscale lifestyle segment and offering a compelling option for both developers and travellers seeking a dynamic hospitality experience.
