IHG Hotels & Resorts has achieved a significant milestone in the Asia Pacific (APAC) region with 1,000 hotels open. This accomplishment underscores the company's accelerated growth strategy in the dynamic Asian market.
IHG has a comprehensive brand portfolio catering to a range of guest preferences. From established names such as Holiday Inn and Crowne Plaza to newer additions Hotel Indigo and the Vignette Collection, IHG offers a range of accommodation options.
Recognising the potential in the luxury and lifestyle segment, the company prioritises investment in this area, which now represents a significant portion (22%) of its global development pipeline.
The hotel giant is seeking opportunities to expand its brand presence in APAC through hotel conversions, further solidifying its position in the region.
Capitalising on the booming travel market
According to IHG, the APAC region is poised for the fastest growth in global passenger traffic, fuelled by relaxed travel restrictions and the expansion of flight routes and airlines.
IHG is positioned to capitalise on this surge with a robust pipeline exceeding 700 hotels across 13 brands and 22 countries.
The company's loyalty programme, IHG One Rewards, has more than 130 million members worldwide, further strengthening its appeal to travellers in the region.
IHG acknowledges the growing appetite for unique leisure travel experiences. The company offers stays in up-and-coming destinations such as Halong Bay and Penang, catering to travellers seeking to explore new horizons.
Business travel is also witnessing a significant rise in APAC, with the region leading the global business travel spend. IHG highlighted its commitment to accommodate this segment by providing facilities and services tailored for group meetings and events, including the World Business Forum 2024, to be held in Singapore in July.
Positive outlook for the future
The strong performance of IHG's hotels in APAC has bolstered owner confidence and fuelled continued investment in the hospitality industry.
Industry data reveals a robust construction pipeline exceeding 5,700 projects across the region, with more than 1,200 hotels opening in 2024 alone.
IHG remains optimistic about the future, expressing confidence in its ability to leverage the region's growth potential and deliver exceptional experiences to travellers.
