IHG expands Vietnamese portfolio with two new brands

IHG anticipates welcoming 18 million international visitors to Vietnam in 2024, driven by rising travel demand from neighbouring Asian countries.

Luke Martin May 13 2024

Global leader in hospitality IHG Hotels & Resorts is accelerating its growth in Vietnam by introducing two new luxury and lifestyle brands – Hotel Indigo and the Vignette Collection.

The expansion reflects Vietnam's booming tourism industry.

Domestic travel remains strong, with more than 108 million trips made last year. International arrivals are also surging, exceeding pre-pandemic levels in the first quarter of 2024 and reaching 4.6 million.

IHG anticipates welcoming 18 million international visitors to Vietnam in 2024, driven by rising travel demand from its neighbouring Asian countries with growing middle classes and economies.

Hotel Indigo will debut in Ho Chi Minh City with the opening of Hotel Indigo Saigon The City. The property will immerse guests in local culture, sights and flavours.

Meanwhile, the Vignette Collection, known for its one-of-a-kind experiences, will make its Vietnamese debut in Hoi An. The upcoming hotel will be close to the city's famed UNESCO Heritage Site, offering a luxurious stay in a historic central coast location.

IHG's expansion goes beyond these two new brands. The company plans to open the InterContinental Ha Long Bay Resort in Ha Long City in 2025 - its first property in the area. This will be followed by Holiday Inn Resort Halong Bay in 2026.

IHG is also introducing its InterContinental brand to Thanh Xuan Valley in Vinh Phuc, creating Vietnam's first valley resort under the brand.

With 18 existing hotels and 26 more in the pipeline, IHG is committed to Vietnam's growth. Its entry to Ha Long Bay, Hoi An and Vinh Phuc demonstrates its confidence in the market's potential.

By 2028, IHG aims to more than double its presence in the country, reaching more than 44 hotels.

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