The Inn at Pine Knoll Shores in North Carolina has been rebranded as Crystal Coast Oceanfront Hotel. 

The hotel situated in Atlantic Beach features all oceanfront rooms, pool, and oceanfront dining at Turtle Bar & Lounge, which is currently closed, reported HospitalityNet. 

It also offers a beachfront venue for weddings and versatile spaces for both social and corporate events.  

In May 2023, Blue Water Development, a real estate development and outdoor hospitality company, completed a $2m renovation of the hotel.  

Blue Water Development worked closely with community artists Jody Merritt, Stephen Moore, Janet Jaworski, and Glenn Lamp to infuse the property with creative local influences. 

The renovation is also expected to continue throughout this year and will include the introduction of new activities and amenities.  

It is aimed at elevating the guest experience with contemporary design while retaining the hotel's original allure. 

It will offer guests experiences such as Morning Yoga on the beach, swimming with mermaids, and a laser show by Emerald Production.  

In early 2024, the hotel will also launch the Rising Tide Seafood Company, a completely revamped onsite restaurant.  

In addition, the hotel will collaborate with a local artist to craft an original mural, which is expected to debut soon. 

This comes after Blue Water recently selected Mews’s hospitality cloud solution to unify and power its hotel management operations. 

Mews Hospitality Cloud is implemented across Blue Water's five hotels to elevate guest satisfaction and streamline internal operations. 

Blue Water currently includes a portfolio of 71 properties across 21 US states with a total of 11,646 keys.