According to a new report by software platform Siteminder, 40% of accommodation bookings in US hotels in 2024 are now coming from international travellers, up from 24% in 2023.
While international arrivals are set to rise by 10% year-on-year across the northern hemisphere, they are projected to jump by 16% in the US - the second-largest increase among the 10 largest tourism markets in the hemisphere, trailing only Mexico.
International travellers have booked their stays at US hotels further in advance, as the average lead time has grown to 139 days from 134 days in 2023.
The length of stay has also extended, with guests to average stays of 2.11 nights, compared to 2.07 nights in 2023.
The average daily rate in the US has decreased by 3%, from $338 last summer to $328 in 2024 - the only year-on-year reduction in summer prices among the countries covered by SiteMinder’s report.
Siteminder vice-president for the Americas Jason Lugo commented: “To capitalise on this season, hoteliers would do well to focus on a revenue management strategy that allows them to operate dynamically and ensure speed-to-market.”
According to GlobalData’s report, United States (US) Destination Tourism, the country’s leading source markets include Canada, Mexico, the UK, Germany and India.
