Laasie, a customer loyalty solutions provider for the hospitality industry, has formed a partnership with travel booking platform Skipper.
Through the collaboration, Laasie's instant rewards and loyalty programmes will be integrated into Skipper's booking experience.
By leveraging Laasie's reward marketplace alongside Skipper's platform, travellers can now access instant rewards and a personalised booking journey, Laasie stated.
With the alliance, Skipper's platform is expected to be enhanced by Laasie's loyalty solutions, offering rewards from a wide array of global merchants, to make each booking more rewarding.
The synergy between Laasie's technology and Skipper's platform ensures that hotels can adopt these new features without any disruption to their operations.
Hotels can now offer on-property rewards through the Laasie reward marketplace, encouraging guests to spend on dining, spa services, and other amenities, which in turn boosts hotel revenue and customer loyalty.
Laasie chief revenue officer Ellis Connolly said: “We are thrilled to partner with Skipper to bring a new level of innovation to the travel industry. This collaboration aligns perfectly with our mission to provide hotels with the tools they need to enhance guest loyalty and drive revenue. Together, we are setting a new standard for travel bookings and loyalty programmes.”
Skipper CEO Jason Shames said: “Partnering with Laasie is a strategic step forward for Skipper. Our goal has always been to provide travellers with the best possible booking experience with the least amount of friction.
“With this partnership with Laasie, we can now offer our users instant gratification and a more personalised journey, ultimately fostering greater customer loyalty.”
Earlier this year, Stayntouch, a provider of cloud hotel property management systems, also partnered with Skipper to improve the efficiency of room sales for hotels.
The integration of Stayntouch’s cloud PMS with Skipper’s Booking Engine is aimed at driving higher-margin direct conversions through digital wallets and embedded shopping on hotel websites.
