Hotel management and development company Lark Hotels has partnered with Mews, a cloud-based hospitality management platform, to support its digital transformation journey.

This collaboration is set to enhance the management of Lark's portfolio, which includes more than 50 independent properties across the US, as well as other sister brands such as Lark Independent and Bluebird by Lark.

As part of its digitalisation strategy, Lark Hotels sought a property management system (PMS) that could centralise its critical virtual software applications, ranging from point-of-sale (POS) systems to accounting tools, Hospitality Net reported.

The hotel company selected Mews’ cloud-native platform mainly due to its ability to scale effortlessly, ensuring consistent management and reporting across the brand's diverse range of properties.

Mews Marketplace, which offers around 1,000 secure integrations with major hospitality solutions and no connection fees, was a decisive factor for Lark Hotels. 

The marketplace's flexibility allows the brand to customise integrations for each unique property.

Lark Hotels CEO Peter Twachtman said: “Mews is a cutting-edge PMS that prioritises innovative product development, and we’ve enjoyed watching both the growth and innovation that the team has achieved.

“We’ve experienced significant expansion across the US and Mews will future-proof us as we continue our growth trajectory. Mews will be key in driving efficiencies across Lark Hotels while giving our guests even better experiences.”

With ambitions to grow their portfolio by six to 12 new properties annually, Lark Hotels recognises the importance of efficient onboarding and staff training.  

To support this strategy, Mews University also promises to expedite the onboarding process, enabling quick adaptation to the new system, via its self-serve training modules designed for specific roles.

Lark Hotels revenue management vice-president Nikola Jasprica added: “Embedding Mews marks a new beginning for Lark Hotels as we completely reimagine our tech stack.

“With Mews, we can integrate with thousands of providers that we couldn’t access previously. Mews’ user-friendly technology will provide an enhanced experience for our staff and guests alike, helping us to fulfil our vision of unique and experiential hospitality.”

This July, Mews was selected by boutique hotel brand Staypineapple to support its portfolio of ten properties.