German hospitality company Lindner Hotels’ "me and all" and Lindner Hotels and Resorts-branded properties are integrating with Hyatt Hotels’ JdV by Hyatt brand.
This integration comes as part of the existing strategic partnership between Hyatt and Lindner Hotels, which was announced in October last year.
Under the latest move, all the me and all-branded properties along with some Lindner hotels are now available for booking via hyatt.com throughout this month.
Hyatt also added that further Lindner properties will join the JdV brand later this year.
Once all the properties under these two Lindner’s brands join JdV by Hyatt, they will be eligible for becoming a part of the World of Hyatt loyalty programme.
Guests enrolled under this World of Hyatt programme can benefit by earning and redeeming points that can be used for room upgrades, dining and spa experiences, as well as other exclusive member-only amenities and offer across different hotels in 15 new destinations in Europe.
Hyatt EAME group president Javier Águila said: “We are excited by the planned integration and the ability to offer our guests and World of Hyatt members even more lifestyle offerings across desired locations in Europe, such as Berlin, Dusseldorf and Frankfurt.
“Lindner and Hyatt teams have been working tirelessly to enable the integration of Lindner’s impressive portfolio and we look forward to working together to introduce guests and World of Hyatt members to new destinations and an enhanced Lindner stay experience.”
With this Lindner portfolio integration, Hyatt aims to expand its growth in the lifestyle space by adding roughly 5,500 rooms.
The effort will also help enhance Hyatt’s existing JdV by Hyatt portfolio across Europe, as the brand will be able to offer two different hospitality experiences.
Lindner Hotels CEO Arno Schwalie said: “We are thrilled to advance our distribution capabilities and brands with Hyatt while retaining our strong standalone identity and offering new international guest segments with a diverse collection of more than 30 hotels and resorts in various locations across German, Central and Eastern Europe.”
