Daily Newsletter

07 August 2023

Daily Newsletter

07 August 2023

Lotte Hotels & Resorts opens first overseas property in Vietnam

L7 Hotels by Lotte West Lake Hanoi features 264 rooms and 192 serviced residence rooms.

Soumya Sharma August 04 2023

South Korea-based Lotte Hotels & Resorts has announced the soft opening of its first overseas L7 Hotels by Lotte branded property in Vietnam.

The hotel, L7 Hotels by Lotte West Lake Hanoi, is located within the 353,700m² mall complex Lotte Mall West Lake Hanoi in the Tay Ho area.

The property has been built as a complex of two towers facing the West Lake and the Red River.

The 23-storey towers are home to a total of 264 guestrooms and 192 serviced residence rooms. Each room in the hotel will also have a terrace. 

On the hotel's 23rd floor is a rooftop infinity pool that overlooks West Lake, with a circumference of 16km.

 The property also features an exclusive lounge, named Lake Salon, that can be availed by the hotel’s guests staying in premium rooms.

Additionally, the guests opting for premium rooms will have access to the Club Lounge, which offers a wide variety of food and beverage options and services, including afternoon tea and happy hour.

The hotel’s food and beverage area also includes another lounge, called Lush Salon, offering desserts, light beers and coffee.

Based on a communal lounge concept to function as a shared working space, Lush Salon has been designed to address high demand of co-working spaces, the hotel group said.

Furthermore, the guests can avail various in-house restaurants in the new L7 Hotels by Lotte hotel, such as the Michelin-starred dim sum franchise Tim Ho Wan and the Hedonist cocktail bar.

It also includes a buffet restaurant Layered, with seven live cuisine stations offering diverse variety of dishes, including sushi and sashimi along with BBQ and live carving corners.

Demand for upscale and luxurious products has been rising steadily in the travel and tourism sector

The theme of premiumization, and the upscale and luxury markets, now have the opportunity to thrive in an industry that has had to rapidly change to meet new changes in traveler demands. The increased need for privacy, a greater focus on health and wellbeing, a desire to tick off ‘bucket list’ experiences, unintentional saving of money, the tendency to take longer trips, the focus on eco-tourism, and an increase in millionaires means the theme of premiumization will continue to grow in importance. The travel industry will experience a surge in demand for higher-end and customized offerings as experiential consumption keeps growing. For many, ‘premium’ means a variety of things. However, it refers to first-rate service, extreme comfort, and one-of-a-kind experiences in travel and tourism. Premiumization is closely linked to luxury travel. While premiumization attracts only a small number of global travelers, it is important for companies as it is a valuable revenue stream that is unlikely to be impacted by external factors like economic downturns. Personalization is key in premium offerings, the shift from focusing solely on premium products to an emphasis on delivering exclusive and personalized offerings is apparent. Therefore, smart destinations can help to create hyper-personalized services and products. Leveraging the Internet of Things, destinations can curate offerings based on gathering real-time data on guest preferences and behaviors. This enables the industry to transcend typical offerings and remain competitive.

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