LUX Interactive has announced a collaboration with Red Roof Inn (RRI) aimed at revolutionising the hospitality brand's digital infrastructure.

RRI, a well-known hospitality brand with nearly 700 properties across various brands, sought a cutting-edge solution to enhance its digital presence and operational efficiency.

The collaboration with LUX Interactive represents a strategic effort by Red Roof Inn to stay at the forefront of the rapidly evolving digital landscape.

Key benefits of Tridion Cloud migration

The focal point of this collaboration is the migration of RRI's website from Tridion on-premise to Tridion Cloud, bringing forth several noteworthy benefits:

• Enhanced scalability: Tridion Cloud's adaptable infrastructure empowers RRI's website to effortlessly manage increased traffic, ensuring uninterrupted user experiences during peak demand, aligning with RRI's growth trajectory.
• Agility and rapid deployments: The migration facilitates agile deployment of updates, new features, and improvements, enabling RRI to swiftly adapt to market changes and user preferences.
• Cost optimisation: Operating on Tridion Cloud eliminates on-premise infrastructure overheads, optimising RRI's expenditure. The pay-as-you-go model ensures efficient resource allocation and cost savings.

Significant leap towards digital transformation

The collaboration between LUX Interactive and Red Roof Inn signifies a significant leap towards digital transformation, showcasing a commitment to leveraging technology for business elevation.

The migration to Tridion Cloud heralds a new era of efficiency, scalability, and innovation for RRI's digital infrastructure.