Hospitality technology company Mews has acquired Atomize, a provider of next-generation revenue management software (RMS) for the hotel industry.
This move is set to enhance real-time pricing and revenue optimisation for hoteliers worldwide.
Mews founder Richard Valtr said, “In an industry where bookings can happen at any time, making informed decisions in real-time is crucial. Traditional revenue management systems often result in hoteliers resorting to blanket price changes. This is why we are so excited to bring Atomize onboard to equip our customers with predictive insights and market data, empowering them to maximise revenue.”
Founded in 2016, Swedish-headquartered Atomize transforms complex market data into actionable insights, allowing for pricing adjustments up to two years into the future with minimal manual interference.
The main features of Atomize's RMS include real-time dynamic pricing, powered by intelligent algorithms that monitor market demand, booking patterns, and competitor rates to adjust room rates automatically.
Additionally, the granular room level pricing feature enables hotels to optimise rates for individual room types, considering market demand, guest preferences, and the value of each room type.
For hotel chains and groups, Atomize offers multi-property and group pricing capabilities through a centralised platform that accommodates each property's unique market conditions.
The platform also balances automation with human control, integrating advanced pricing algorithms while allowing hoteliers the flexibility to steer their pricing strategies.
Mews CEO Matt Welle said: “Atomize has been one of our key strategic partners since 2018 and together we have helped hundreds of customers to seamlessly manage both revenue and operations. Bringing the expertise of the Atomize team and the world-class product into the fold is a huge milestone for Mews as we continue to transform hospitality.”
Atomize Board founder and chairman Leif Jägerbrand said: “Becoming part of the Mews family marks an exciting new chapter for Atomize and the hospitality industry at large. With Mews’ global reach and commitment to innovation, we see tremendous potential to bring hoteliers a more comprehensive approach to managing revenue and operations.
“By aligning our strengths, we’re better positioned to support hoteliers in delivering exceptional guest experiences while boosting profitability. We believe the future of hotel technology lies in smart, unified solutions, and this partnership brings us one step closer to realising that vision.”
