My Place Hotels of America, a hotel franchisor, has introduced a new prototype, My Place 3.0, along with product upgrades.

This move is aimed at driving demand and improving value for franchisees.

My Place has created a four-storey, 71-unit prototype, after consulting with owners, developers, operators, and municipalities and factoring in market-based analytics. 

This prototype combines cost-effectiveness with modern aesthetics, featuring a pitched or flat roof depending on preference or local regulations.

The adaptability extends to the exterior finishes, enabling a switch between manufactured panel products and applied systems such as Dryvit.

Installations for this new prototype are expected to start next year.

My Place Hotels co-founder and CEO Ryan Rivett said. “From the very beginning of designing this new prototype, our primary focus has been on ensuring it directly benefits franchisees. Every detail was crafted with their success in mind, and we’ve made it clear there must be a tangible upside for them.

“This was a guiding principle throughout the entire process. We wouldn’t have moved forward unless we were confident this new prototype would truly serve their needs.”

The brand will also continue to offer its existing four-storey, 87-unit prototype, now with additional upgrades.

These enhancements include a soft half-booth in the guest lounge, an extra dryer in the house laundry, and an expanded maintenance and mechanical area that provides additional storage and housekeeping space on the upper floors.

The foundational three-storey, 64-unit box also remains an option for franchisees.

The company has also unveiled My Place Business Suite, targeted at individual business travellers and small families.

Spanning around 470ft², this option offers a king bed and a ducted VTAC unit for balanced climate control. 

Last month, My Place Hotels of America expanded its footprint with the opening of My Place Hotel-Randolph, VT in Randolph Centre, Vermont.

This marked the 73rd open and operating property in the US and the first in Vermont for the brand.