NUMA expands European portfolio with Native Places acquisition

The deal is in line with NUMA's strategy to convert hotel and commercial properties into digitalised hotels across Europe.

Upasana Mukherjee July 10 2024

Germany-based NUMA Group has completed the acquisition of Native Places, the short-stay business division of Native Holdings, for an undisclosed amount.

The acquisition is in line with NUMA's expansion strategy within Europe, focusing on converting hotel and commercial properties in central locations of the continent into digitalised hotels.

NUMA Group CEO and co-founder Christian Gaiser said: “We are at the forefront of digitising and elevating the entire travel experience, continuously seeking innovative ways to deepen the connection between our guests and their preferred urban destinations.

“We are thrilled to announce our partnership with Native Places and their team. We aim to establish a leading position in the UK's premier cities, with London being the #1 European hospitality market. Thanks to Native Places, we will gain access to a very strong brand recognised by leisure and business travellers."

Recently reported €2bn in real estate assets under management, NUMA Group has a portfolio of more than 6,500 rooms and apartments across 34 major cities in 14 European countries.

Native Places includes more than 800 units that cater to both leisure and corporate markets, operating under The Apartment Collection and Native Apart Hotels brands.

These assets range from small to medium-scale serviced apartment buildings to larger-scale aparthotels, all situated in London.

With the addition of Native Places, NUMA's property portfolio will grow to exceed 7,300 units.

Native Places founder and Native Residential CEO Guy Nixon said: “I’m thrilled to see Native Places becoming part of a pan-European platform offering our corporate and leisure guests an exciting choice of serviced apartments across a growing European network. I couldn’t be prouder of the Native Places brand and portfolio of assets that we’ve built over the years.”

Native Residential, the UK-based operator of build-to-rent, co-living, mixed-use, and commercial assets, will continue to operate under the leadership of Guy Nixon.

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