Hotel Management Network

Daily Newsletter

08 August 2023

Daily Newsletter

Preferred Hotels and Resorts adds 14 member properties to global portfolio

The 14 properties added between 1 April and 30 June include more than five new openings.

Preferred Hotels and Resorts has announced the addition of 14 new member properties to its global portfolio between 1 April 1 and 30 June this year.

The 14 properties include more than five new openings.

According to the hospitality company, these properties range from a new boutique in central São Paulo to an urban hotel in London’s financial district, and offer distinct personalised and experiences for travellers across the globe.

The properties include The Hotel Maria (Helsinki, Finland)– Legend Collection; Pulso Hotel (São Paulo, Brazil) – L.V.X. Collection; Hotel Saint (London, U.K.) – Lifestyle Collection; Wynn Palace Cotai (Macau, China) – Legend Collection; EPIC SANA Marquês Hotel (Lisbon, Portugal) – L.V.X. Collection.

Among the other properties added are Milano Verticale UNA Esperienze (Milano, Italy) – Lifestyle Collection; Only YOU Hotel Valencia (Valencia, Spain) – L.V.X. Collection; Only YOU Boutique Hotel Madrid (Madrid, Spain) – L.V.X. Collection; Pendry Newport Beach (Newport Beach, California, US) – L.V.X. Collection, Principi di Piemonte UNA Esperienze (Torino, Italy) – L.V.X. Collection; Tangla Hotel Brussels (Brussels, Belgium) – Lifestyle Collection; The BoTree (London, U.K.) – Legend Collection; The Retreat, Links and Spa at Silvies Valley Ranch (Seneca, Oregon, US) – Lifestyle Collection and Wynn Macau and Encore (Macau, China) – Legend Collection.

The Hotel Maria (Helsinki, Finland) – Legend Collection will be positioned as a ultra-luxurious property when it launches in December this year. It is made up of four buildings built between 1885 and 1930 and will have 117 guestrooms and 38 suites.

Expected to launch in September 2023, Pulso Hotel (São Paulo, Brazil) – L.V.X. Collection will feature 57 guestrooms and suites and offer amenities including Parisian-Brazilian fusion restaurant, a heated pool, gym and wellness centre.

Hotel Saint – Lifestyle Collection is located in the heart of London’s financial district and comprises 267 guestrooms and suites offering skyline views. It features a rooftop bar on the 14th floor, a gym, and a restaurant serving traditional British dishes.

Guests of the new member hotels can take part in I Prefer Hotel Rewards, which is the points-based loyalty programme of Preferred Hotels and Resorts with more than 4.5 million travellers enrolled across the world.

Demand for upscale and luxurious products has been rising steadily in the travel and tourism sector

The theme of premiumization, and the upscale and luxury markets, now have the opportunity to thrive in an industry that has had to rapidly change to meet new changes in traveler demands. The increased need for privacy, a greater focus on health and wellbeing, a desire to tick off ‘bucket list’ experiences, unintentional saving of money, the tendency to take longer trips, the focus on eco-tourism, and an increase in millionaires means the theme of premiumization will continue to grow in importance. The travel industry will experience a surge in demand for higher-end and customized offerings as experiential consumption keeps growing. For many, ‘premium’ means a variety of things. However, it refers to first-rate service, extreme comfort, and one-of-a-kind experiences in travel and tourism. Premiumization is closely linked to luxury travel. While premiumization attracts only a small number of global travelers, it is important for companies as it is a valuable revenue stream that is unlikely to be impacted by external factors like economic downturns. Personalization is key in premium offerings, the shift from focusing solely on premium products to an emphasis on delivering exclusive and personalized offerings is apparent. Therefore, smart destinations can help to create hyper-personalized services and products. Leveraging the Internet of Things, destinations can curate offerings based on gathering real-time data on guest preferences and behaviors. This enables the industry to transcend typical offerings and remain competitive.