Daily Newsletter

22 July 2024

Daily Newsletter

22 July 2024

Primland, Auberge Resorts Collection in Virginia unveils redesign

The overhaul introduced revamped public spaces, a new dining venue, and additional luxury accommodations.

Upasana Mukherjee July 22 2024

Primland, Auberge Resorts Collection, located in Virginia's Blue Ridge Mountains, US, has been redesigned.

The facelift took place in collaboration with Chad Dorsey Design, reported HospitalityNet.

This introduced revamped public spaces, a new dining venue, and additional luxury accommodations.

Chad Dorsey Design owner Chad Dorsey said: “Inspired by elements that define a quintessential Virginia inn, we maintained the property's spirit and warmth throughout the common areas by blending elements that are reflective of local tradition.

“The use of warm textiles and details such as American quilts regionally inspired by Kyle Bunting, mix with contemporary touches throughout the spaces to align with the resort's world-class amenities.”

The Lodge area within the resort has been transformed, featuring a new Great Hall with custom furnishings and refined interiors.

The Great Hall is a two-storey space offering views of the surrounding fairways and mountains and serving as the main gathering area for guests. The Study features a custom desk, built-in bookshelves, locally sourced artwork, books, and artefacts.

The new Leatherflower restaurant offers breakfast and dinner menus using ingredients sourced from the resort's farm and greenhouse.

Primland has also completed two new Mountain Top Tree House Suites, built on treetops high above the Dan River Gorge and overlooking the Kibler Valley.

These suites offer custom programming and exclusive dining experiences.

The latest announcement follows Auberge Resorts Collection’s selection to manage the new Cambridge House hotel in Mayfair, London.

The property, opposite Green Park at 94 Piccadilly, is anticipated to open in late 2025.

Eastern Europe Destination Tourism Overview

Per GlobalData, in 2023, international arrivals into Eastern Europe reached 70.54 million travelers and is likely to reach pre-pandemic levels in 2024. The number of international arrivals is anticipated to grow at a CAGR of >13% from 2023 to 2028. The growing interest in sustainable travel provides an opportunity for Eastern European countries to focus on areas that might help them to position themselves as an eco-friendly destination.

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