Hotel startup Roomza has announced plans to open the Roomza Times Square at Pestana CR7 hotel in midtown Manhattan, US.

The visionaries behind the hotel startup are Curtis Crimmins and Samantha Spring.

Located in New York, this boutique hotel-within-a-hotel experience is scheduled to open on 15 December this year.

The Roomza Times Square at Pestana CR7 hotel was established after a licensing agreement with the Pestana Hotel Group, a multinational Portuguese-origin tourism group.

Roomza has also received $1.5m in seed funding from Dream Ventures.

Pestana Hotel Group head of North America Jose Carlos Fernandes said: “Innovation has been a part of the Pestana Hotel Group's history from the very beginning. Our Pestana CR7 Times Square hotel, which opened in 2021, serves as an example of this commitment.

“We firmly believe that sustained growth is intricately tied to the ability to be open in identifying opportunities and partners who share our vision of seamlessly integrate expertise, hospitality experience and technology. This is what we have found in our collaboration with Roomza.”

Dream Ventures founder and general partner Richard Blankenship said: “We are thrilled to be part of Roomza's journey and witness the unveiling of Roomza Times Square at Pestana CR7.

“The belief we have in Curtis, Sam and the entire Roomza team is unwavering. This marks the beginning of an exciting chapter and we are confident that Roomza will redefine the hospitality landscape.”

Roomza Times Square at Pestana CR7 aims to redefine the guest experience in midtown Manhattan by offering personalised service.

The rooms will provide amenities such as Dyson hypersonic hair dryers, complimentary BLADE helicopter transfers for select reservations, as well as personalised bedding.

Additionally, the Roomza Times Square at Pestana CR7 hotel is claimed to have a waitlist exceeding 60,000 travellers.