Luxury hotel group S Hotels & Resorts has deployed technology company Shiji’s WeChat booking engine for its SAii hotel brand.

Powered by Shiji Distribution Solutions, the move aims to enhance guest convenience and accessibility, particularly for the Chinese market.

The company sought a solution that seamlessly integrates with major Chinese social media platforms for its SAii hotel portfolio.

S Hotel & Resorts digital marketing director Thom Dirkse said: “We are thrilled to offer our guests a streamlined booking experience through the WeChat booking engine.

“By leveraging Shiji's innovative technology, we are not only meeting the evolving needs of our Chinese guests but also staying ahead in the competitive hospitality industry.”

The technology vendor highlighted the user-friendly interface of the WeChat Booking Engine, which is said to simplify the booking process for guests.

This initiative complements the hotel company’s existing social media presence on platforms such as Little Red Book, Weibo, WeChat Official Account, and Douyin.

With this integration, the hotel group intends to expand its reach and strengthen its connection with Chinese travellers, who are increasingly turning to mobile platforms for travel planning and booking.

Shiji Americas distribution solutions and EMEA strategic accounts vice president Natalie Kimball said: “S Hotel & Resorts’ adoption of the WeChat Booking Engine demonstrates their commitment to innovation and guest satisfaction.

“We are proud to support their efforts in providing seamless experiences for Chinese travellers and look forward to continuing our partnership to drive further success.”

Last week, View Hotels deployed Shiji’s Infrasys Cloud POS and Digital Dine solutions for its Australian operations.