Sagma, a luxury guest amenities distributor in the Gulf Cooperation Council (GCC), has announced its expansion into Saudi Arabia, as reported by Hoteliermiddleeast.com.

This expansion is expected to tap the growing hotel industry in the country.

The company has more than ten years of experience distributing reputed brands such as Ferragamo, Hermès, Lanvin, Bvlgari and Oscar de la Renta.

Sagma plans to now establish itself as the sole distributor for premium and ultra-premium offerings in the hotel sector across the GCC and Saudi Arabia (KSA).

The company has opened a warehouse and office in Jeddah, Saudi Arabia, to enable local stocking and quick three-day deliveries to hotels.

This move will improve distribution efficiency and offer seamless local invoicing, thereby ensuring an easy experience for its hotel clients.

The company's move is in line with the country’s fast-developing tourism industry, which is witnessing the development of major projects such as in AlUla and the Red Sea region.

The projects highlight the growth of the hospitality sector and present varied opportunities for Sagma to contribute to meeting the growing industry demands.

Sagma also aims to exhibit its offerings and establish prospective partnerships during the Hotel Show in Riyadh, which is expected in September.

The event is expected to offer the company an opportunity to engage with key stakeholders in the hospitality industry and become a go-to partner for luxury offerings, according to Sagma.