Daily Newsletter

10 August 2023

Daily Newsletter

10 August 2023

India’s Sarovar Hotels & Resorts opens new property in Himachal Pradesh

Presidium Sarovar Portico in Dalhousie is the ninth hotel of Sarovar Group in the Himalayan range.

Vishnu Priyan August 08 2023

Indian hospitality group Sarovar Hotels & Resorts has opened a new luxury boutique hotel in Dalhousie, Himachal Pradesh. 

Dubbed Presidium Sarovar Portico, the facility has 50 rooms and suites offering a view of the Pir Panjal range, The Economic Times reported.

The launch of the hotel is part of the group’s strategy to grow its presence in leisure hotel range. 

The hotel is located amidst natural landscapes and offers a retreat experience for families, tourists and those who seek adventures. 

It will also serve as an ideal choice for wellness workshops, destination weddings and business retreats.

Featuring luxurious bedding and private balconies, the hotel rooms are also equipped with top-notch amenities and tailored services. 

The property features an all-day dining restaurant, Thyme; Hooch, a terrace sky bar; and Den, a place for gatherings and conferences. 

The hotel is said to be the fourth hotel of Sarovar in Himachal and the ninth one in the Himalayan area.

Sarovar Hotels & Resorts managing director A K Bakaya said: “A rare match of an ace location, colonial architecture and spectacular views, the hotel is geared to redefine hospitality standards in Dalhousie.”

Sarovar collaborated with Presidium Hotels to manage the newly unveiled hotel.

Presidium Hotels managing director Vikram Seth said, “The launch of Presidium Sarovar Portico is testament of our intent to elevate the hospitality experience in Dalhousie. 

“Our singular focus is to offer superlative experience than what has been experienced in this tourist destination.”

Demand for upscale and luxurious products has been rising steadily in the travel and tourism sector

The theme of premiumization, and the upscale and luxury markets, now have the opportunity to thrive in an industry that has had to rapidly change to meet new changes in traveler demands. The increased need for privacy, a greater focus on health and wellbeing, a desire to tick off ‘bucket list’ experiences, unintentional saving of money, the tendency to take longer trips, the focus on eco-tourism, and an increase in millionaires means the theme of premiumization will continue to grow in importance. The travel industry will experience a surge in demand for higher-end and customized offerings as experiential consumption keeps growing. For many, ‘premium’ means a variety of things. However, it refers to first-rate service, extreme comfort, and one-of-a-kind experiences in travel and tourism. Premiumization is closely linked to luxury travel. While premiumization attracts only a small number of global travelers, it is important for companies as it is a valuable revenue stream that is unlikely to be impacted by external factors like economic downturns. Personalization is key in premium offerings, the shift from focusing solely on premium products to an emphasis on delivering exclusive and personalized offerings is apparent. Therefore, smart destinations can help to create hyper-personalized services and products. Leveraging the Internet of Things, destinations can curate offerings based on gathering real-time data on guest preferences and behaviors. This enables the industry to transcend typical offerings and remain competitive.

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