SH Hotels & Resorts, an affiliate of Starwood Capital Group, has selected Hudini, a digital transformation platform, to develop a custom mobile app for iOS and Android for its properties, to streamline services. 

These apps are designed for SH Hotels & Resorts' three distinct brands: 1 Hotels, Baccarat Hotel, and Treehouse Hotels.  

With the initiative, SH Hotels & Resorts aims to streamline services and enhance guest experiences using technology. 

The guest-facing app, powered by Hudini's proprietary middleware engine, supports the entire guest journey from pre-check-in to post-check-out.  

Hudini said the apps integrate key hotel systems to enable personalised services, increased guest engagement, and operational efficiency improvements. 

With the Hudini app, guests can skip the front desk with direct check-in.  

They can also use their mobile device as a room key and TV remote, and for placing in-room dining orders.  

The app leverages data to enhance the guests’ experience and presents revenue-generating opportunities through upselling options, from booking enhancements to ordering room service.  

Furthermore, the digital platform offers a web-based app with full functionality for guests who prefer not to download an application.  

The solution operates on a multi-tenant model, which can be cloud-based or on-premises, and is priced on a per room, per month basis. 

SH Hotels & Resorts chief information officer Denise Walker said: “The 1 Hotels, Baccarat Hotels and Treehouse Hotels mobile applications, powered by Hudini, provide seamless interactions, personalised services and robust features that align perfectly with our strategy to redefine hospitality in the digital era.  

“The new customer journey and accompanying mobile app is a tremendous achievement that reflects our commitment to provide unique, elevated, and personalised experiences to our guests.” 

Hudini founder and CEO Prince Thampi said: “SH Hotels & Resorts fully recognised the potential of emerging hospitality technology and had a very clear vision in approaching us - driving great experiences for guests at their hotels.  

“These experiences will only become more personalised as the technology evolves, and we are excited to partner with them in this transformation."