Daily Newsletter

11 August 2023

Daily Newsletter

11 August 2023

Signum Hotels opens Signum CityScapes Landmark in Dahej, India

Dahej, which was once a fishing village located on the southwest coast of Gujarat, is now a bustling town on the Gulf of Khambhat's coast.

August 11 2023

Signum Hotels has forayed into the Indian state of Gujarat with the launch of Signum CityScapes Landmark in the port town of Dahej, reported BW Hoterlier.com.

The hotel features 48 guest rooms furnished to provide a comfortable stay for travellers.

Signum CityScapes Landmark offers a range of facilities including multi-cuisine dining, business and meeting facilities, a gymnasium, complimentary WiFi, and on-site parking facility.

Among the additional conveniences include a 24-hour emergency needs store and a round-the-clock availability of doctor on call.

Signum Hotels & Resorts founder and CEO Mehul Sharma said, “Dahej's dynamic growth and strategic location make it an exciting destination for Signum Hotels & Resorts' entry into Gujarat.

“With the unveiling of Signum CityScapes Landmark, we invite travelers to experience the perfect blend of comfort and convenience in this vibrant port town. Our commitment to exceptional service and modern amenities aims to elevate the hospitality experience, making Signum CityScapes Landmark the preferred choice for all who visit this thriving industrial hub."

Dahej, which was once a fishing village located on the southwest coast of Gujarat, is now a bustling town on the Gulf of Khambhat's coast, dotted with industries, shipyards, and petrochemical complexes.

It also boasts of the 12,000-acre industrial estate, called Dahej Special Economic Zone (SEZ), which houses more than 1,000 companies from several sectors, including chemicals, pharmaceuticals, engineering, and plastics.

Signum CityScapes is located at a prime location with proximity to transportation hubs and caters to the accommodation requirements of corporate executives visiting Dahej.

It is 37km from Baruch Railway Station, 125km from Vadodara Airport and 7km from the Ro-Ro Jetty Port, 10km from Reliance Industries Ltd and 9km from ONGC Petro Additions.

Demand for upscale and luxurious products has been rising steadily in the travel and tourism sector

The theme of premiumization, and the upscale and luxury markets, now have the opportunity to thrive in an industry that has had to rapidly change to meet new changes in traveler demands. The increased need for privacy, a greater focus on health and wellbeing, a desire to tick off ‘bucket list’ experiences, unintentional saving of money, the tendency to take longer trips, the focus on eco-tourism, and an increase in millionaires means the theme of premiumization will continue to grow in importance. The travel industry will experience a surge in demand for higher-end and customized offerings as experiential consumption keeps growing. For many, ‘premium’ means a variety of things. However, it refers to first-rate service, extreme comfort, and one-of-a-kind experiences in travel and tourism. Premiumization is closely linked to luxury travel. While premiumization attracts only a small number of global travelers, it is important for companies as it is a valuable revenue stream that is unlikely to be impacted by external factors like economic downturns. Personalization is key in premium offerings, the shift from focusing solely on premium products to an emphasis on delivering exclusive and personalized offerings is apparent. Therefore, smart destinations can help to create hyper-personalized services and products. Leveraging the Internet of Things, destinations can curate offerings based on gathering real-time data on guest preferences and behaviors. This enables the industry to transcend typical offerings and remain competitive.

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