Premium economy hotel brand Spark by Hilton is set to make its European debut in Romford, London, UK, in the coming weeks. 

The 125-room property, part of a franchise agreement with Romford South, represents Hilton’s first foray into the premium economy segment in Europe.  

The London Romford location is strategically placed in the town centre, offering guests easy access to shopping and dining destinations, as well as the historical outdoor market dating back to 1247. 

In addition, the hotel is close to Romford Station with direct connections to central London, along with Stansted and Heathrow airports.  

Guestrooms at Spark by Hilton London Romford feature amenities, including an open closet, multi-purpose work surface and Zero% bathroom amenities. 

The hotel also offers public spaces with multi-functional seating, a 24-hour retail market, and a signature Hydration Cart. 

Hilton EMEA development senior vice-president Patrick Fitzgibbon said: "We are thrilled to welcome Spark by Hilton to Europe, marking a significant milestone for the brand following its stellar launch and subsequent rapid expansion across the US.  

“With many more opportunities on the horizon, this initial signing signals the beginning of an exciting journey to redefine the premium economy segment, prioritising value for guests and maximising returns for our owners.” 

The first-ever Spark by Hilton launched in Mystic, Connecticut, US in October 2023. 

The brand has since seen rapid growth, with more than 30 operating hotels and over 175 under development.