Daily Newsletter

07 August 2023

Daily Newsletter

07 August 2023

Sterling Holiday Resorts opens new resort in Kerala, India

The resort features 27 furnished suites and cottages and a multicuisine restaurant called Spring Valley.

Umesh Ellichipuram August 07 2023

Leisure hospitality brand Sterling Holiday Resorts has announced plans to open its new resort in the Indian state of Kerala, as reported by ET Hospitality World.com.

This is the second resort for Sterling in Waynad, a tourist destination in Kerala, after the current resort at Sultan Bathery.  It is also the seventh resort for Sterling in Kerala.

Situated on a 4.5-acre land in Vythiri village, the resort is 72km from the Calicut airport.

It features 27 furnished suites and cottages and a multicuisine restaurant called Spring Valley, serving authentic local flavors as well as international delicacies.

The main attractions within the resort are the Kambini river flowing through it, a restored Russian army truck, and an 80ft giant bamboo thicket.

Guests can enjoy a range of nearby attractions, including boating in Pookode Lake, Manjappara Viewpoint, Seetha temple at Pulpally, and the glass bridge of Thollayiram Kandi.

The resort is also close to some adventure options such as bamboo rafting at Kuruvadweep, trekking on Chembra Peak, etc.

Sterling Holiday managing director and CEO Vikram Lalvani was quoted by the news agency as saying: This is our 7th resort in Kerala and our portfolio includes: hill stations, lake side, jungle, pilgrimage and drive-to destinations.

"There is a surging tourism demand for Kerala that we would like to tap and we are planning to further expand our presence with more resorts across the state."

At present, Sterling Holiday Resorts has properties across India, including in Puri, Darjeeling, Gir, Madurai, Nainital, and Shimla, among others.

In June this year, Sterling Holiday Resorts unveiled its new resort in Panchgani, Maharashtra, India, marking its 19th hill station property.

Demand for upscale and luxurious products has been rising steadily in the travel and tourism sector

The theme of premiumization, and the upscale and luxury markets, now have the opportunity to thrive in an industry that has had to rapidly change to meet new changes in traveler demands. The increased need for privacy, a greater focus on health and wellbeing, a desire to tick off ‘bucket list’ experiences, unintentional saving of money, the tendency to take longer trips, the focus on eco-tourism, and an increase in millionaires means the theme of premiumization will continue to grow in importance. The travel industry will experience a surge in demand for higher-end and customized offerings as experiential consumption keeps growing. For many, ‘premium’ means a variety of things. However, it refers to first-rate service, extreme comfort, and one-of-a-kind experiences in travel and tourism. Premiumization is closely linked to luxury travel. While premiumization attracts only a small number of global travelers, it is important for companies as it is a valuable revenue stream that is unlikely to be impacted by external factors like economic downturns. Personalization is key in premium offerings, the shift from focusing solely on premium products to an emphasis on delivering exclusive and personalized offerings is apparent. Therefore, smart destinations can help to create hyper-personalized services and products. Leveraging the Internet of Things, destinations can curate offerings based on gathering real-time data on guest preferences and behaviors. This enables the industry to transcend typical offerings and remain competitive.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close