Sunset Hospitality Group (SHG), a hospitality investment and management company, has announced the launch of its new brand, Social Living Collection, according to a press release posted on Zawya.

SHG, in collaboration with Yalikavak Marina, has introduced a new hotel, called Yalikavak Marina Hotel by Social Living Collection, in Türkiye's Bodrum city.

This brand is the newest addition to a range of brands from SHG, which was established 11 years ago and has a presence in 15 countries.

Aiming to bring a service style of simplicity to coastal settings, the new brand is focused on providing refined experiences for modern travellers seeking luxury and comfort.

The brand will feature a curated selection of lifestyle hotels and resorts across the world.

Yalikavak Marina Hotel by Social Living Collection at Bodrum claims to offer an "immersive" experience combining marina amenities with Sunset’s hospitality expertise.

Located at the centre of Yalikavak Marina, the hotel features luxurious suites, a private infinity pool, dining offerings, entertainment and views of the Aegean Sea.

Sunset Hospitality Group CEO Antonio Gonzalez said: "We are thrilled that the Yalikavak Marina Hotel is the destination to mark our Social Living Collection debut. Diversifying our portfolio with a new pioneering concept reflects our ongoing commitment to international growth.

"With key coastal destinations across Europe and Asia in the pipeline, we are excited for this new chapter and are committed to bringing the Social Living Collection to life."

SHG owns and operates many entertainment destinations, including hotels, restaurants, beach clubs, nightclubs and fitness centres.