Swing & Pillows, a Malaysian co-living and hotel chain operator, has expanded into the Bukit Bintang area in Kuala Lumpur.

The company's expansion includes the acquisition of five hotels to be part of its new Kingston brand, aimed at strengthening its market presence and catering to a wide range of customer segments, from entry-level to premium.

Financial details of the deal remain undisclosed.

Three of the hotels acquired in this move are Corona Inn, Hotel Sungei Wang, and Metropol Hotel, reported New Straits Times.

These acquisitions are projected to contribute more than RM60m ($12.79m) to Swing & Pillows' revenue by the end of this year.

The introduction of the Kingston brand is expected to raise the standard of accommodation, with luxurious amenities and services.

Swing & Pillows CEO Ken Lee told Business Today: “This marks a major move for us, and we’re excited about the opportunities it brings. With the evolving landscape of remote work and changing attitudes towards home ownership, there’s a growing demand for flexible, comfortable accommodations.

“Our expansion into Bukit Bintang reflects our commitment to setting new standards in hospitality, driven by innovation, quality, and customer satisfaction.”

Since its inception in May 2022, Swing & Pillows has recorded growth in Malaysia, now managing more than 120 hotels and three resorts.

Its portfolio spans several cities, including Kuala Lumpur, George Town, and Johor Bahru.

The range of Swing & Pillows hotels includes properties such as Kingston Hotel in Setapak, Swing and Pillows at Jalan Pahang Barat, and Kingston Hotel at Chow Kit, among others.