New Zealand-based hospitality solutions provider STAAH has entered a partnership with The World, a new luxury hotel in Gujarat, India, reported HotelierIndia.  

This collaboration is intended to enhance the property's ability to integrate and manage various functions, aiming to increase revenue and foster long-term, repeat bookings. 

The World general manager Anurag Shrivastav said: “Having launched in 2023, we are a fairly new property. However, right from the start, we were clear that we would run a tight ship with the help of advanced technological interventions.  

“We chose STAAH because we found their platform reliable, easy to use and efficient. We look forward to benefitting from STAAH’s targeted customised approach.” 

STAAH national sales head for India Shoaib Ali said: “The technology requirements of ‘The World’ were very specific. Its location attracts more business travellers and it is a fairly new property.  

“We are delighted that they chose the STAAH stack to help meet all their short-term and long-term goals. We look forward to a long and fruitful collaboration with them.” 

The deployment of STAAH's suite of hospitality solutions is expected to optimise online bookings and improve the overall guest experience.  

The suite includes STAAH Max Pro Channel Manager, Integrated Payment Gateway, SwiftBook Booking Engine Solution, and Property Management System. 

STAAH's technological expertise will provide The World with advanced channel management capabilities.  

The Channel Management feature allows hotels to list their inventory across multiple booking channels, aiming to attract more business and enhance revenue generation. 

The World is part of the Hindva Group, a company that specialises in sectors including hospitality, education, construction, real estate development, textiles, and IT. 

Located in Surat’s Smart City, the hotel has more than 200 rooms and provides easy access to its bullet train station, as well as Surat Airport.