Leading reservation and guest experience platform Tock and Curator Hotel & Resort Collection have announced a strategic partnership aimed at enhancing the offerings and revenue potential of independent hotels.
By integrating Tock’s comprehensive suite of tools into Curator’s network, member hotels will gain access to advanced reservation, event management and guest relationship management capabilities.
"This partnership aligns with our mission to empower hotels of all sizes with forward-thinking technology focused on revenue management," said Patrick Venn, head of hotels and enterprise at Tock, in a statement.
"Together, we aim to help these properties not only in navigating today's competitive landscape, but also setting new standards in delivering extraordinary guest experiences."
Tock’s platform empowers hotels to maximise the value of their assets by enabling them to monetise underutilised spaces and create unique dining and event experiences.
From intimate wine tastings to exclusive rooftop gatherings, hotels can leverage Tock to develop innovative offerings that resonate with guests.
Furthermore, the partnership will provide Curator member hotels with access to Tock’s Concierge Program, which allows hotel staff to book reservations on behalf of guests, enhancing personalised service and guest satisfaction.
Seamless integrations with customer relationship management, point-of-sale, and loyalty programmes will also streamline operations and provide valuable data insights for informed decision-making.
"By partnering with Tock, we are supporting our member properties with a world-class reservation platform built to improve their bottom line," said Brent Hayhurst, vice-president of programme development at Curator.
"Tock's incredibly powerful suite of tools will be instrumental in helping our members who are looking to enhance their guest reservation capabilities and confidently deliver more innovative dining and event offerings."
As the hospitality industry continues to evolve, the partnership between Tock and Curator represents a significant step forward in providing independent hotels with the resources they need to succeed.
