Global travel service provider Trip.com has joined forces with China Eastern Airlines to introduce the "Beyond Shanghai: Experience China" campaign. The initiative, which will run until June 2024, aims to attract more international tourists to China by offering them a unique travel experience.

"Beyond Shanghai: Experience China" is a significant step forward for Trip.com in its efforts to attract international tourists.

Customers who book flights to Shanghai with China Eastern Airlines through the Trip.com app will receive a complimentary domestic flight within mainland China. This strategy not only attracts visitors but encourages them to explore beyond the traditional tourist spots, discovering the rich cultural heritage and diverse landscapes of the country.

Campaign highlights

To be eligible for a complimentary domestic flight within mainland China, travellers must book an inbound flight to Shanghai during the promotion period from 1 March 2024 to 30 June 2024. All prices for the inbound flight to Shanghai include taxes and fuel surcharges, with dynamic fare and seat availability.

The campaign offers flexibility, allowing travellers to modify their domestic flight's date and destination within seven days of arrival in Shanghai. This enhances the convenience and appeal of exploring China.

Trip.com Group's dedication to promoting China

The campaign underscores Trip.com Group's commitment to showcasing China as a destination rich in diversity and culture. The partnership with China Eastern Airlines combines both entities' strengths to offer international visitors a compelling and flexible travel option.

This campaign also aligns with the "Nihao! (hello) China" initiative.

Trip.com Group's recent three-year memorandum of understanding with the China International Culture Association highlights its dedication to cultural exchange and promoting China's global tourism appeal.