TUI partners with Spanish hotel chain Sercotel  

TUI’s digital platform is seamlessly integrated into Sercotel's online presence to enhance travel experience.

Archana Rani February 09 2024

TUI Group has forged an alliance with Spain and Andorra-based hotel chain Sercotel to expand its tours and activities sector.

The partnership aims to enhance the travel experience by integrating TUI's advanced digital platform for Tours & Activities with Sercotel's website.

TUI said its digital platform is seamlessly integrated into Sercotel's online presence to offer customers a wide range of experiences in all locations where Sercotel operates.

This includes key Spanish cities and Andorra, from Barcelona and Madrid to the Canary Islands.

Sercotel is said to be the first hotel chain to provide access to the exclusive National Geographic Day Tours.

Among the experiences now available through the partnership are guided exploration of Córdoba's Medina-Azahara and visits to Barcelona's Moco Museum.

Sercotel's chief commercial officer Bernardo Losada said: “At Sercotel, we say: ‘Welcome to your best’, as we aim to give our clients the best possible experience during their trip, and through our partnership with TUI we are now able to offer them the best tours and activities to complement their stay at our hotels.

“TUI provided a winning combination of great technology, strong compliance and superb products, including some amazing excursions available exclusively from TUI.”

In November 2023, hospitality company Choice Hotels EMEA signed a distribution agreement with Sercotel.

This marked a key development in a partnership that has been ongoing since 2018.

Choice Hotels EMEA and Sercotel are planning a co-branded booth and client event at the Incentives, Business Travel and Meeting World event in Barcelona, Spain.

Uncover your next opportunity with expert reports

Steer your business strategy with key data and insights from our latest market research reports and company profiles. Not ready to buy? Start small by downloading a sample report first.

Newsletters by sectors

close

Sign up to the newsletter: In Brief

Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Thank you for subscribing

View all newsletters from across the GlobalData Media network.

close